Getting the Brand Back Together
Business:Marketing
Brand consumer specialist Dr. Roger Blackwell distills marketing wisdom for the digital era, correlates brands that rock with bands that we love, and showcases the importance of brand longevity and human connection.
This podcast is dedicated to my father Nick Circone, who taught me all I needed to know about the power of entrepreneurialism, and to my mother, Bev Circone who gave me courage, curiosity, and the confidence to keep dreaming.
Check out Dr. Blackwell – and his 40 books – at RogerBlackwellBusiness.com
Listen to The Toll’s catalog on Spotify
Get the full story at GBBT.fm
Getting The Brand Back Together is co-produced by Crate Media
20. Humility, Reflection, Awareness: The New Attributes Reshaping Leadership Development & The Next Best Right Decision
19. Donna Mogavero and The Divinity Of An American Singer-Songwriter
18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors
17. Chasing Fashion Branding and Finding The Verve – The Fit That Feels Good and The Feel That Fits Good
16. How A Toy Story Titan & A Retail Dog Help Brands Find Their Truth
15. Passion, Rhythm & Groove: Engineering the Brand Of Bass from Jamerson to Flea to Entwistle
14. Brands Are Born To Be Wild: Why Leaders Must Find Their “Always” Customers and Share What They Love
13. Progressive Is Back In Black As the Brand Re-Emerges from the Pandemic
12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent
11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney
10. How A Midwest Entertainment Company Brought Us Neil Young, Coldplay, and Twenty-One Pilots
9. Image Is Everything - Tom Waits, AC/DC, Ralph Lauren, & You - How You Present Is Who You Are
8. If Songwriting Is A Business, John Schwab Is Its Brand (and McGuffey Lane Is The Company)
7. The Brand Reinvention Tour: Taking Rock ‘N’ Roll by Storm With Florence Henderson’s Approval
6. From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?
5. The Rolling Stones Prove That You Can't Rush Mayhem
3. It’s A Hard Rock Life for Shadowbox Live
2. Retail, Radio, and Rebel-Moves With the Likes of John Mayer and Pitbull
1. Alice Cooper & His Mother Go to White Castle
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