My conversation today is with six of the finalists for UNWTO’s Inspiration Brand Africa challenge. They are Art Lebedev Studio of Russia, Big Ambitions from South Africa, Oscar Abuko- Kenya, ATREVIA-Spain, Rainmaker- Namibia and the UK based Mirabelle Communications. They tell me about their inspiration to participate in the challenge and the experience acquired to move on beyond this project. The Inspiration Africa Branding challenge is an initiative of the World Tourism Organization in collaboration with CNN International to help reshape the perception of travellers to the African continent. See below link to their profiles
Art Lebedev Studio Big Ambitions Freelance (Oscar Abuko) ATREVIA Rainmaker Mirabelle Communications LTD
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Executive Director of Zambia Institute of Tourism and Hospitality Studies Anne Kaoma-Sibanda outlines her vision
Amanda Margison unpacks the Essence of Africa Travel Show
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