The merger of IRI and NPD ― now Circana ― brings together data and expertise from 20 industries, including CPG, general merchandise, and foodservice. These combined resources across 30 shopping channels, hundreds of retailers, and more than 1,200 categories enable Complete Wallet™, the most complete view of what, where, how, and when consumers buy. Patty Altman and Michelle Bennett, executive vice presidents of Consumer and Shopper Insights at Circana, describe the opportunities Complete Wallet unlocks.
Highlights:
C-Store: A Story of Resiliency to Drive CPG
Supporting SNAP Shoppers
C-Suite Conversations: The Business of Joy
Highlighting Home Care
Fresh Perspectives with Jonna and Sally: Setting the Holiday Table
Sustainable Products Continue to Drive Sustainable Growth
C-Suite Conversations: Working Toward Seamless Omnichannel Experiences
A Refresh of Baked Goods
C-Suite Conversations: Growing through Innovation, Insights and Acquisition
Fresh Scorecard: Summer 2021
A Recipe to Reignite Meat Alternatives
C-Suite Conversations: Candy Brings Joy. Always.
Fresh Opportunities for Sustainability-Minded Shoppers
Confections: Navigating the Omnichannel World
Celebrating the Successes of New Product Pacesetters
C-Suite Conversations: Michelle Hulst, COO, The Trade Desk
Gen Z Ups the Ante to Win Their Brand Loyalty
Cannabis: The Route to Success
Get to Know Gen Z
C-Suite Conversations: Navigating from the Intersection of CPG and Tech
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