Package Your Genius Personal Branding Podcast
Business:Careers
Experts: stop overthinking it!
Visibility does not have to be as hard as we're making it.
After countless conversations with students, clients and friends, I wanted to establish once and for all how easy it is take what you're already doing and repurpose it for visibility and even revenue, if you're so inclined.
Regardless of where you are in the personal branding process, you can repurpose your advice - the thoughts you have and expertise you share - into more tangible ways to support infinitely scalable more people.
Want to reach more people?
Here are 5 types of advice you can repurpose:
1) 1:1 Client Sessions - Do you have coaching, consulting or strategy sessions with your clients? Do you frequently brainstorm with work colleagues one on one?
If you're frequently giving the same advice over and over again, maybe it's time for you to repurpose that into something bigger. You can repurpose the advice you've given during your 1:1 client conversations into:
2) Session Notes - Do you take detailed session notes for your individual or group clients? Do you keep seeing the same themes pop up over and over again? Why not repurpose them into:
3) Your Speaking Opportunities - Do you do a ton of paid talks? Do you create several slide decks each year to correspond with your workshops? Why not repurpose those into more content like:
4) Content series - I recently discovered the power of creating video content during an event. You can use your own telesummit or virtual conference to help you develop a massive amount of content for
5) Frequently asked questions and general advice - We all give it. Why not repurpose it? Furthermore, why not monetize it?
Applications are open for the next round of
Package Your Genius Academy
I'm ready to work with a few more high achievers who have a track record of professional success and need help framing their story, articulating their value to the clients who need them, and becoming more visible through media and speaking.
If you:
As always, Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand is available on Amazon
Package Your Genius Personal Branding Companion Workbook is available on Amazon
PYG 64: Being Open and Leveraging Your Magic to Create Your Dream Job After Corporate with Amber Cabral
PYG 63: How to Create a Mission and Vision for Your Life with Meico Whitlock
PYG 62: Are You Prioritizing the Source of Your Magic? Basic Requirements for Your Best Self
PYG 61: How to Declutter Your Space and Mind to Make Room for Your Genius with Kimberly Boyd Lewis
PYG 60: Let Go Of Who You Used to Be
PYG 59: 5 Questions To to Help You Reflect On the Year
PYG 58: How to Land Media Interviews For Your Brand
PYG 57: Do You Understand the Opportunity of Your Brand?
PYG 56: What if your 'flaws' are your MAGIC?
PYG 55: Are You Carrying Your Own Torch? Have You Done Your Part?
PYG 54: The Genius Of Not Giving Up
PYG 53: Over It: 5 Strategies to Push Past Impostor Syndrome
PYG 52: How to Build a LEGENDARY Brand
PYG 51: Who are you to package your genius?
PYG 50: Don't take today for granted
[Ep. 49] When Being Yourself is Doing Too Much
[Ep. 48] Are you operating like the GLOBAL BRAND that you are?
[Ep. 47] Be A Broken Record (if you really want to win)
[Ep. 46] I help a seasoned marketing exec position herself for a new job search after 50
[Ep. 45] Personal Brand Comparison: Late to the race and the lane is crowded
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