“A personal brand is how we sell ourselves. If you’re not clear about [what it is], you
can’t move forward,” says personal branding expert Joanne Tombrakos. “There is a
degree of bragging that comes with it. Women hate it. They look at it as boastful and
they feel like an imposter.” Tombrakos, who teaches branding at NYU and runs her own
branding agency, talks to CoveyClub founder Lesley Jane Seymour about how she has
reinvented herself several times and has created a free downloadable workbook,
“Getting Your Personal Brand Story Straight,” that will help Coveyclubbers get your
branding going. Find it at www.JoanneTombrakos.com .
#58: Reinventing after a diagnosis of Bipolar Disorder II (Shaillee Chopra)
#57: Always be in the mode of reinventing (Adrienne Garland)
#56: Reinventing because of life’s randomness (Lisa Lori)
#55: Take back your life by reinventing your relationship with your phone (Tim Kendall)
#54: Reinventing after losing yourself in motherhood (Nicole Jennings)
#53: Helping lawyers reinvent (Julie Anna Alvarez)
#52: Failure was not on her menu (Evelyn Isaia)
#51: Reinventing after burnout (Debra Boulanger)
#50: When she couldn’t find great career advice, she invented it herself (Kathryn Minshew)
#49: Reinventing because you no longer believe (Tova Mirvis)
#48: When disruption forces you to reinvent (Bonnie Levison)
#47: Resetting to slow life down (Rachel Lightfoot)
#46: Reinventing through “subconscious surviving” (Tashyra Ayers)
#45: Moving out of stuck (Julien McRoberts)
#44: Reinventing to find your place in the world (Gretchen Rubin)
#43: The simple phrase that reinvented my life (Susan Hyatt)
#42: Finding time, money, freedom, happiness ("Downsizing Ninja" Rita Wilkins)
#41: Reinventing after taking down your boss (Gretchen Carlson)
#40: When the birth of a daughter forces you to reinvent (Mary Beth Ferrante)
#39: Reinventing with a weekend “side hustle" (Gillian Garrett)
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