Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
When it comes to advertising and marketing, it's common knowledge that the more personalized the message, the better. But are personalized videos too heavy a lift? Oli Bridge, Head of Marketing at Bonjoro, says no. Rather, personalized video is the best way to double your fundraising efforts.
This week, we sit with Oli Bridge as he walks us through the pros and cons of personalized video. Bonjoro is used to sending personalized videos to engage and delight customers and donors, and has seen massive results. Listen to find out more!
Find more about Oli Bridge and his work below:
Bonjoro: https://www.bonjoro.com/
Video Funnel Playbook: https://www.bonjoro.com/videofunnelplaybook
029: What is the role of games in making social change?
028: Rockefeller Foundation tackles storytelling
027: Making Malaria No More with Text Messages
026: Is bot traffic clouding your analytics and wasting your money?
025: Should your nonprofit rebrand? Big Duck discusses the Rebrand Effect survey
024: Tales from Giving Tuesday and adventures in crowd giving with Givkwik
23: Panel - Maximizing Your Fundraising Return on Big Data
022: The importance of workplace giving with America's Charities
021:How Kiva.org deals with barnacles and loan bias
020: How impact goals are tested and used at Kiva
019: Get to school or else Kinvolved will text your parents
018: Crisis Text Line is saving lives with text messages and data
017: How Greatnonprofits.org deal with courtesy (bias)
016: How DonorsChoose.org drives classroom donations through email
015: Text messaging to prevent deportation with United We Dream
014: Turning Mobile Ads into Social Impact with Charity Miles
013: Using technology and data to make voting easier
012: What Teach for America can teach us about Yammer
011: Why Pagespeed matters to DoSomething.org
010: DoSomething.org About Managing a Tech Team
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