Wondering how to write cold emails that get you featured?
Do you need more authority in the market?
So you have a great product, but the problem is that the majority of people don't know you yet.
Aside from a couple of testimonials, you want to create some buzz around what you do, and the best way to do it is by getting your brand featured on print or online magazines.
But the thought of hiring a PR firm can be scary. You don't want to spend thousands of dollars in the hopes that you get a couple of articles talking about you.
So here's a simple step-by-step process that will help you get your brand message out there.
The first thing you need to do is finding the right press outlets in your niche. Each niche will have several blogs, magazines, and channels you can contact.
But wait a minute! Before contacting them, you need to have a list of reasons why they should write about you. The best way to do it is to come up with several stories that talk about your product (or service) in an inspiring way. Every product can have several stories covering different angles.
Now it's time to write your first cold emails to reporters and journalists, but it's not the right time to pitch yet. The first message is a way to build rapport. Talk about their past articles, show interest in their work. Tell them that you will share their work with your network (and actually do it).
Once you initiated the relationship, you can introduce your product and pitch it with the stories and the angles. If you have done this process correctly, you should have a list of reporters in your niche and a series of potential articles that talk about you and your brand.
645: Scaling a Remote Brand with Mike Fox
644: Rebuilding from Scratch: Entrepreneurship and Team Building with Andrew Spira
643: Turning Innovation Into A Science with Tony Ulwick
642: Podcast Profitability Secrets with Megan Dougherty
641: Secrets to Thriving in Remote Work with Wayne Turmel
640: Getting Unstuck In Business with Mike Malatesta
639:How Outsourcing Helps Your Business with Derek Gallimore
638:Storytelling and healing with Angela Belassie
637: How to Scale Your Agency to 7 Figures and Beyond with Michael Gasiorek
636:How artificial intelligence is reshaping the landscape of Leadership Development and Success
635: Building a customer-centric product with Rytis Lauris
634:How to Win Even When You Lose with Brian J. Esposito
633:Elite Performance Keys with Chris Majer
632:Building a Remote Consulting Company with Scott Springer
631: Crafting Sustainable Workspaces in a Remote World with Sean Campbell
630:Building a Digital Brand with Debbie Miller
629: Create a Successful Product with Your Idea with Paolo Dobrowolny
628: Scaling a Remote Business with Kevin Kliman
627:How to scale your business and become a better leader with Erik Hatch
626:The Internet Marketing Nerd with Paul Getter
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Everyday Millionaire
Pure Hustle Podcast
Making Bank
The Ramsey Show
Planet Money