Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. It should be noted that Jason also loves the kick-ass state of Kentucky, sports, and bourbon.
We are thrilled to have Jason join us today. It’s always an engaging – and fun – time! Today he’s here to speak with us about his third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which releases February 23rd, 2021, from Entrepreneur Press. In Winfluence, Jason presents marketers with this challenge: ‘Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.’
Challenge accepted, Jason.
We want to hear from you! What are your main takeaways from this episode? Tell us what you think at www.soloprpro.com.
Is Content Still Queen? - Episode 138
The Value of Diversity in Organizations - Episode 137
Fall in Love with Your Possibilities as a Solo PR Pro - Episode 136
The ABCs of DEI for PR Pros - Episode 135
How Solo PR Pros Can Keep Writing Skills Sharp - Episode 134
Don’t Let Time Manage You - Episode 133
Get It in Writing - Episode 132
Playing by the Rules - Episode 131
Giving Back without Losing Yourself - Episode 130
Fa La La and Favorite Things - Episode 129
Setting Expectations - Episode 128
Gearing Up for 2022: A Look at Consumer Trends - Episode 127
4 Steps to Be Unstoppable in 2022 in Work and Life with Natalee Champlin - Episode 126
Giving Thanks - Episode 125
Is Cash King? Episode 124
C‘mon, Get Happy - Episode 123
Off the Record? - Episode 122
How Not to Pick Sides in a Divided World - Episode 121
Cutting through the Noise - Episode 120
Are We There Yet? Episode 119
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money