Often when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate was.
They miss some of the most valuable information in Google Analytics, which is where your traffic is coming from. This data is the most actionable of all the information in your analytics.
If your direct traffic is low, for example, that tells you that you need to be spending more time in offline activities, attending networking events, conferences, and trade shows handing out copies of your business card or handing out flyers with links to your website.
If your organic traffic numbers are low, that means you need to be creating more content for your website.
If your referrals are low, you need to spend time creating some inbound links to your website. If you want to improve the performance of your website tomorrow look at your traffic sources today.
If you’d like help building a plan to do this, drop us a note at roundpeg.biz.
#850 Next Level Entrepreneur
#849 Sometimes You Need to Shout A Little
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield