Often when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate was.
They miss some of the most valuable information in Google Analytics, which is where your traffic is coming from. This data is the most actionable of all the information in your analytics.
If your direct traffic is low, for example, that tells you that you need to be spending more time in offline activities, attending networking events, conferences, and trade shows handing out copies of your business card or handing out flyers with links to your website.
If your organic traffic numbers are low, that means you need to be creating more content for your website.
If your referrals are low, you need to spend time creating some inbound links to your website. If you want to improve the performance of your website tomorrow look at your traffic sources today.
If you’d like help building a plan to do this, drop us a note at roundpeg.biz.
#930 Stop Wasting Money on Marketing
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
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