The Scalable Marketing Machine Podcast
Business:Entrepreneurship
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
MONDAY MOTIVATION: SURROUND YOURSELF
Ep 93: Why a Go-to-Market Strategy is Important for your Startup
MONDAY MOTIVATION: MEASURE WHAT MATTERS
Ep. 92: How to Grow your Business with Metrics & FREE Scorecard Template
MONDAY MOTIVATION: CARING FOR YOURSELF
Ep. 91: 3 Ways That CAC-LTV Ratio Can Help Your Startup Grow
MONDAY MOTIVATION: ALWAYS GETTING BETTER
Ep. 90: 7 Essential Marketing Metrics for Startups
MONDAY MOTIVATION: FUTURE SELF
Ep. 89: How to Deliver a Consistent Brand Experience
MONDAY MOTIVATION: MONEY MINDSET
Ep. 88: 3 Ways to Become more Data-Driven
MONDAY MOTIVATION: DREAM BIGGER
Ep. 87: Lazy Mid-Year Review and Planning
MONDAY MOTIVATION: BORDEM
Ep. 86: How to Lead through an IPO with Dale Saxman
MONDAY MOTIVATION: WHAT SHAPES YOUR THOUGHTS
MONDAY MOTIVATION: FIND MENTORS
Ep. 85: How to Align your Team and Crush Revenue Goals
MONDAY MOTIVATION: YOUR ANXIETY IS LYING TO YOU
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