Networks and content creators have wrestled with shifting viewer trends and bloated content offerings for decades. Disruptors to short and long term planning like new social networks and the onset of the pandemic have only accelerated the need for sound strategies that include not only drawing people in to linear offerings but expanding out to find viewers where they already are. On this episode of Thinking Out Loud, host Vicki Lins sits down with Nancy Daniels, Chief Brand Officer, Discovery & Factual to talk social networking and discuss Discovery’s strategy to attract non-traditional consumers, connect with younger audiences and address programming in the near term, during the pandemic and beyond.
The Engagement Equation: Navigating Choice Overload for Viewer Success
Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation
Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment
Fanning The Flames of Success: Fandom’s Insights on Cultivating Engagement, Fan-Driven Marketing, And Revolutionary Partnerships
Pixar to Play: Unlocking Brands and Storytelling in a Virtual Playground
Influencers Unleashed: Elevating Television Content and Brand Partnerships
Succeeding in a Ruthlessly Competitive Business
Turning The Pain Of What-To-Watch On TV Into A Fun, Fast, Free Experience
Navigating The Steaming Wars With A New, Collaborative Roadmap
The Charter Playbook: A Guide to Success
There’s No Loyalty in The Digital Space
From Heineken to Baskin Robbins: How Brand Integrations Are Boosting Content and Building Businesses
The New Wave of Peak TV is Crossing Borders to Compete
Hollywood 2022: How Will It Play Out?
Redbox streaming into digital with 40 million loyal customers
Struum’s Unique Cross-section of Technology and Storytelling is Capturing Untapped Eyeballs
Peter Csathy: Rules of the Media Race Are Changing – Bold Predictions on Mega Tech & Future M&As
David Smyth, Founder and CEO, YouLook: Not so FAST, AVOD's Global Rise
Jon Giegengack, Hub Entertainment Research: The Evolution of Video Branding
Tedd Cittadine, VP, Content Partnerships, Roku: How Content Providers Grow and Scale Their Audiences on the Roku Platform
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