Seller Performance Solutions

Seller Performance Solutions

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This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with...
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Episode List

What Amazon Sellers Must Do to Survive in 2026

Mar 26th, 2026 2:34 PM

Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why the gap between top sellers and everyone else is getting wider fast. The biggest shift? There’s no real “middle” anymore. You’re either scaling with strategy, capital, and precision… or you’re getting squeezed on margins and falling behind. If you don't have a viable strategy for 2026, you're already behind the curve.

Fighting Fake Reviews on Amazon with Shane Barker

Mar 19th, 2026 2:55 PM

As black hat tactics evolve, sellers are finding it harder and harder to protect their listings. In this episode, Chris McCabe sits down with Shane Barker of TraceFuse to pull back the curtain on the increasingly sophisticated world of Amazon review manipulation, and discuss what it actually takes to win a dispute in today’s high-stakes ecosystem.

How Agentic AI and LLMs are Changing E-commerce

Mar 12th, 2026 1:42 PM

Is your brand ready for the "Agentic AI" shopping revolution? In this episode, Chris McCabe sits down with Matt Kostan from ProductPinion to break down how agentic AI shopping, Amazon Rufus, and LLM-powered search are reshaping ecommerce. They discuss what this shift means for Amazon sellers, brands, and listing strategy, including how to stand out when AI models are choosing which products to recommend.

Amazon Compliance Is Getting Worse in 2026 (What Sellers Need to Know)

Mar 5th, 2026 4:18 PM

Are you getting "mush" back from Amazon Seller Support? In this episode, Chris McCabe and Leah McHugh dive deep into the current state of Amazon Seller Performance as they prepare for the 2026 Prosper Show and MDS Inspire. The landscape has changed: Account Health leadership is shifting, and the escalation strategies of the past are being replaced by AI-driven decision trees. Chris and Leah break down why your current appeal strategy might be failing and what you need to change before your next submission.

Are Cheap Amazon Agencies Costing You More?

Feb 26th, 2026 3:43 PM

Is your Amazon brand being managed by an expert, or a $2,000-a-month "ghost" agency? if you’re paying pennies for account management, you’re likely getting exactly what you paid for. In this episode, Chris McCabe sits down with Andrew Morgans of ⁨Marknology⁩ to discuss the trend of agencies slashing retainers to stay alive, the reality of offshore outsourcing, and why brands are finally hitting a "come to mama" moment with their in-house teams.

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