Build That Business

138: "Always Be Closing" Is Gross. Here's What to Do Instead...

138: "Always Be Closing" Is Gross. Here's What to Do Instead..."Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is and bro-marketers put it on a poster and ran with it as the gospel. The irony is almost too good.In this episode, we break down why ABC culture spread, what it's actually costing you, in refunds, in reputation, and in how you feel after every sales call, and the framework she uses to sell with full confidence and a clean conscience.You'll learn:The 8 classic high-pressure tactics and exactly why they work against youThe real difference between guiding and pushing (and how to tell which one you're doing)Why pressure selling erodes your confidence over time4 guardrails for ethical, high-converting sales conversationsWhat it actually sounds like to invite a decision without pressurePlus the one thing my mom told me when I started my business that reframed everything she thought I knew about sales.Ready to sell in a way that feels good, converts well, and builds a reputation you're actually proud of? I'm hosting a free masterclass where I teach the full framework behind ethical, high-converting sales conversations, the nine psychological triggers, how to read where someone is in real time, and how to guide someone to a yes without ever feeling gross about it.Save your spot at 👉 www.easiestyes.com

137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve

137: The Co-Signer Problem: Why Your Dream Was Never Theirs to ApproveThere's a conversation I keeps coming back to. One of my clients who was done explaining. Done justifying. Done trying to make the people in her life understand what she was building and why it mattered so much.If you've ever felt that way, this episode is for you.Today we unpack one of the most quietly damaging things entrepreneurs do. Waiting for permission. Waiting for someone to co-sign the dream before fully committing to it. And why that waiting is costing you more than you realize.IN THIS EPISODE YOU'LL LEARN:Why the people who love you most are sometimes the ones who understand you least, and why that's not a reflection of your dreamWhere permission seeking actually comes from and why it follows us into our businesses without us ever questioning itThe co-signer framework, and why your dream was never theirs to approveWhy crazy usually just means you were right too earlyWhy hiding your ambition is costing you the version of life that's actually waiting for youThe validation trap and how to break it one decision at a timeHow to find your people, the ones who grab a marker instead of giving you a worried look

136: What Separates the Top 2% in an AI World: The Human Advantage

136: What Separates the Top 2% in an AI World: The Human AdvantageIf AI can write your emails, build your funnels, and generate your content.. what's left?That's the question we unpack in this episode. And the answer has nothing to do with finding a better tool.For the first time in history, emotional intelligence is more predictive of success than IQ. This is the fundamental shift happening right now, and it has massive implications for every entrepreneur building in an AI world.In this episode I walk through the 6 human skills that AI cannot replicate, why the online business industry stopped investing in them, and why the entrepreneurs building these skills right now are quietly pulling away from the pack.This one is going to change how you think about where you're investing your time and energy.IN THIS EPISODE YOU'LL LEARN:Why the barrier to entry just dropped to zero and what that actually means for your competitive advantageThe 6 skills that separate the top 2%: Presence, Active Listening, Emotional Intelligence, Persuasion, Conviction, and StorytellingThe skill nobody puts on their resume that closes more sales than any script ever couldWhy human skills compound differently than tactical skills and why that changes everythingThe honest truth about why the industry stopped teaching these skillsMEMORABLE MOMENTS:"AI just handed everyone the same playbook. Skill is no longer enough. The strategies are no longer exclusive. The tools are available to everyone. So what's left? The human.""For the first time in history, EQ is more predictive of success than IQ. AI handed everyone the same analytical brain. IQ is no longer the scarce resource. Everyone has it now.""The asset was never the funnel. It was never the framework. It was never the tool. The asset is you. It always has been. AI just made it impossible to ignore.""The question in an AI world isn't what tool are you using. The question is who are you becoming.""Every conversation you show up fully for builds the kind of intuition that can't be taught."RESOURCES MENTIONED:Join the The Easiest Yes Free Masterclass: www.easiestyes.comCONNECT WITH LINDSAY: Instagram: @LindsayvanHarssel 

135: The Silence Was the Story: How I've Been Rebuilding

Episode 135: The Silence Was the Story: How I've Been RebuildingIf you've been waiting for a new episode — it's here. And this one is different.After a few months of quiet on the podcast, Lindsay is back with the most personal episode she's ever recorded. This isn't a strategy episode. It's the real story of what happens when the chaos that built your business finally stops — and your nervous system doesn't know what to do with the silence.In this episode Lindsay covers:The survival mechanism that kept life and business in separate boxes for years — and what shifted when she finally let the two worlds touch.Why hustle isn't a dirty word — but what's behind the hustle matters more than the hustle itself.The 10 out of 10 in business, zero at home split — and where that actually comes from.What healing really looks like on a Tuesday afternoon (hint: it's not a sunrise post).The intrusive thought framework her coach taught her that changed everything — and why reassuring yourself is actually making it worse.The "oh my god" phase — the two versions of it, and why nobody warns you about what comes after the healing starts to work.Why she's done building for external validation — and who she's building for now.A line from this episode: "The silence was the story. And I'm ready to tell it now."Connect with Lindsay: Instagram: @LindsayvanHarssel DM Lindsay and tell her what you're building 💙If this episode resonated: Share it with a woman in your life who is crushing it on the outside and quietly falling apart on the inside. She needs to know she's not alone.

134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect

134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous EffectThis episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect Podcast, and it’s part 3 of our special sales series.In this segment, we take a real, honest look at why so many sales conversations feel awkward, high-pressure, or downright sleazy, and what you can do to change that in 2026 and beyond. If you’ve ever cringed at pushy tactics, tone-deaf DMs, or the classic “car salesman” energy, you’re in good company. We’ve been there too.Together, we swap stories from the worst sales interactions we’ve seen, unpack why those outdated tactics fall flat with today’s trust-driven buyers, and talk through simple shifts that help your sales conversations feel natural, grounded, and human again.If you’re ready to ditch the pressure and step into an approach that feels aligned, this episode will give you the clarity and confidence to rework your sales conversations for the year ahead.Join our upcoming free class: www.Easiestyes.com/class" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"