Episode 72 | Jon Bergsteinsson: Founder and Vice President of Global Business Development at Smart-Trial | The Importance of Clinical Strategy in the Early Phases of a Medtech Startup Company
In this episode, Jon and Duane discuss the issue of clinical data collection in medical device development, the lack of clinical data for products on the market, the need for balance between innovation and safety, why you need to think about clinical data early, why sales and marketing need to have a heavy influence in your clinical data collection, how the MDR is affecting innovation in Europe and more.