77. Don't be afraid to change your business (with Heather Pownall)

Do you need to make a change in your business? Feeling a bit daunted? This episode is for you.

My guest is Heather Pownall, a media marketing and comms specialist who has been making some big changes in her business. Heather shares what prompted her to pivot and how it’s going so far.

We discuss:

• The scary vs exciting aspects of change
• Reframing change as an opportunity to learn new things
• Adding a subscription model to your business
• How to step outside your comfort zone
• The benefits of being an "expert generalist"

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Say hi to Heather:

LinkedIn: Heather Pownall
Twitter: @Heathershub
Website: https://www.hmhub.co.uk/

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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