053: Michelle Hilscher on behavioural science in financial services
Name one thing that we all think about or discuss every single day… money. We carry so many unconscious biases when it comes to looking after our finances. You probably think you’re the exception…
Michelle Hilscher leads the financial services practice at BEworks and, armed with a PhD in cognitive psychology from the University of Toronto, is particularly interested in applying behavioural science to bring about improvements in financial decision-making and financial well-being.
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