Enabling Digital Transformation: A fireside chat with Doug Thompson

Starting with humans is complex, especially for many technology organisations. Our bread and butter are systems, processes, and data, not messy and often nuanced human beings. However, there’s a significant benefit to Human Centered Design (HCD): if you design something for the human that uses it, it’s far more likely to be adopted. Therein lies the most significant benefit to adopting HCD: it avoids delivering what amounts to a successful failure, a well-delivered system that no one uses as intended.