91. Storytelling for your personal brand (pt. 1 with Jude Charles)

How can a pair of white shoes help someone land a new client?

Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.

In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:

• Why sharing more of your personal story can help you stand out from the crowd
• How to tell stories that get clients to sit up and pay attention
• Why you need a "story book" journal and how to create one
• The moving story behind those white shoes.

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Mentioned in this episode:
Newsletter: http://JudeCharles.co/newsletter
Story Bank Journal: http://storybankjournal.com

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.

LinkedIn: Louise Shanahan
Website: thecopyprescription.com

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