Maximising the benefits of inward investment

Nigel Driffield, Professor of International Business, has become a much sought after expert in foreign direct investment, leading the West Midlands strategy to attract investors from overseas and then Coventry and Warwickshire as the district sought to recover from the pandemic. Here, Professor Driffield reveals to Core Insights host Trevor Barnes the key policies and levers regional and national governments can use to attract foreign investment, creating jobs, boosting productivity and the economy.
Read more from Professor Driffield on inward investment:
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Change Maker: Bringing jobs and prosperity to the UK

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