4: How shoes are made from brief to box & where biomechanics fits

Dave Dombrow and Kevin Fallon are co-founders of Speedland and have created some of the most innovative shoes on the market. This company refuses to cut corners and design products with performance first in mind. They also both have a fascinating background working for Nike, Under Armor, and Puma.

These guys have both appeared on numerous podcasts and my goal here is to interview them in a slightly different way. I want to understand the nitty-gritty of how they have used (or not used) science to develop footwear previously and now.

· Kevin’s article on footwear development o https://www.linkedin.com/pulse/where-magic-happens-kevin-fallon/

· Video of strobel lasting o https://www.linkedin.com/pulse/where-magic-happens-kevin-fallon/

· Video of tooling injection midsoles o https://www.youtube.com/watch?v=IvgVQtWh0KI

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