Value Added Part 2: Using Voiceover Commercials
In our previous blog, we discussed advertising with radio commercials and the many benefits of using radio over television and print media. We’re picking up right where we left off on part 1 of the Value Added series with voiceover commercials.
Radio Commercials Have Their Importance (Continued)Using radio commercials in your advertising campaign provides you have a means of measuring your results. Going national or worldwide with a radio ad provides one type of results and even internet radio stations like Life Improvement Radio and Life Improvement Radio After Dark provide stats for their listener-ships. Going a targeted route–by market, by a particular station or geographic location–means targeted results. Results come in faster via radio than television or print. How can you measure who saw and acted upon a print or television ad?
Due to the comparatively reduced cost, you also have the ability to run several ads at once and test them all individually. Doing this on print or television would be extremely cost-ineffective and take more time than the ad would be worth. That is unless of course, you’re a Fortune 100 company with a 7, 8 or 9-figure advertising budget.
Voiceover Commercials Have Their Importance Too>>> LISTEN BELOW to an example of a voiceover we created for one of our podcasters.
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