Caterpillar at CES 2024!

It’s been called the most powerful tech event in the world. The CES (Consumer Electronics show) is a massive annual event showcasing the latest innovations in consumer technology. So why is Caterpillar attending CES 2024? Science fiction-like tech may get the most media attention, but Caterpillar is showcasing how technologies can solve real-world problems today – not years in the future. Senior Vice President of the Electrification + Energy Solutions Division (E+ES) – Rod Shurman – knows a lot of people, including customers, might be surprised to see Caterpillar and CES in the same sentence. On this Beyond The Iron podcast, he talks about why it makes sense to be at CES and and how we’re showcasing the company’s machines and energy solutions to meet the evolving needs of Cat customers as they electrify their job sites. Also, check out our Caterpillar at CES page for a more in-depth look at the exhibit and the solutions we’re showcasing at this global tech event. PROGRAM GUIDE (11:21 total run time)    Guest: Rod Shurman / Senior Vice President, Electrification + Energy Solutions Division  1:31 – Why does it make sense for Caterpillar to have an exhibit at CES?     4:29 – What’s the elevator speech describing the company’s showcase?   5:57– A key message? Caterpillar’s powerful combination of technologies and expertise. 7:50 – Not shying away from customer pain points. 9:29 – How is what we’re offering, different from our competitors?