The Business Behind South Africa's Business Expert with Bruce Whitfield (Bruce Whitfield International)

We’re extremely excited to finally release our latest episode of Big Fish Stories, featuring none other than Bruce Whitfield.

Bruce is one of South Africa’s most well-known business experts, and we don’t believe anyone in SA has had more interactions with business owners, game changers and CEOs than him.

As host of The Money Show, Bruce is often on the other side of the interview mic. So, we took this opportunity to dive into a rare topic: the business and story behind Bruce himself.

What followed was an honest and interesting conversation about his life and journey to where he is today, his view on the role he plays in our society, and what he thinks of the evolving media and audio landscape of radio and podcast.

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