151: The AIDA Marketing Method for Hardware Startups
Michael Solomon is a Marketing Professor at Saint Joseph’s University, has written over 30 books, and teaches the Engage marketing course on Teachable. He is also a fellow writer with me at Forbes Magazine. Today Michael is going to share some valuable knowledge for inventors, startups, and small manufacturers on what the AIDA marketing method is, how to understand each step of the marketing funnel, and how to best ensure you convert potential customers into product sales.
Today you will hear us talk about:
EPISODE LINKS:
Michael Solomon Links:
Course | LinkedIn | Past Episode | Marketing Course
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!
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