Pastoring in the Digital Parish
Religion & Spirituality:Christianity
Rev. Jen Swindell shares her expertise on maximizing the powerful tool of Google Ads to reach new visitors and nurture community. Your church or digital ministry can utilize the Google Ads grant that offers $10,000 per month in advertising for eligible nonprofits.
Jen walks us through the ins and outs of using specific keywords to draw attention to online church marketing and how to create specialized landing pages for events and sermon series. She also explains the success stories of using targeted keywords for outreach and supporting those in need during the holidays.
Jen Swindell is the Pastor of Evangelism and Communications at North Raleigh United Methodist Church. She also coaches and consults churches in regards to their digital outreach strategies. Her goal is to help leaders make the time they already spend in social count more and have a measurable impact in their major goals and metrics.
In this episode:
(00:00) Resource for digital ministry, Google ads grant.
(04:14) Getting started on Google Ads.
(07:04) Google Ads should target popular search terms.
(09:34) Google ad campaigns require specific, relevant keywords.
(20:11) Online campaign encompasses ad groups with search radius.
(25:17) Experiencing success in Google Ads, helping churches.
(27:09) Churches must adhere to Google Ads rules.
(29:09) Regularly review and prioritize Google Ads usage.
(33:37) Reaching out, inviting, and trusting church crucial.
(36:10) Connect with Pastoring in the Digital Parish.
Pastoring in the Digital Parish is produced by Resource UMC. For episode notes and more episodes: www.resourceumc.org/digital-parish
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