In the debut episode of "DAM Right: Winning at Digital Asset Management," Chris Lacinak of AVP explores DAM strategy's essence with expert Kara Van Malssen. They debunk common strategy myths, emphasizing that strategy is about actionable plans, not just goals or problems. The discussion introduces the DAM Strategy Canvas, a tool designed by Van Malssen to help organizations articulate and execute their DAM strategies effectively.
The conversation covers the risks of lacking a clear strategy, such as resource misallocation and misalignment with business objectives. Through the DAM Strategy Canvas, listeners gain a practical approach to developing a focused, actionable DAM strategy that aligns with organizational goals.
This episode is a concise guide for DAM professionals and business leaders alike, offering expert insights and tools for enhancing digital asset management practices. Whether aiming to refine your strategy or optimize digital asset operations, this episode provides valuable strategies and thought leadership in DAM.
Guest Name(s):
Kara Van Malssen
Guest Bio(s):
Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.
Connect with Kara at https://www.linkedin.com/in/kvanmalssen/
Topics discussed in the episode:
Resources mentioned in this episode:
Engage:
๐ Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources
โญ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at Listen to DAM Right .
๏ปฟ๐ Follow me on LinkedIn at https://linkedin.com/in/clacinak
๐ Find a fully searchable synchronized transcript on the Aviary Platform at https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/transcript
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/the-gentleman
License code: FCZATJ1ONY2SKBR2
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