Startup Pricing and Product Manager Interview Strategies from Aakash Gupta, Product Growth
In this episode, Ashok Sivanand sits down with Aakash Gupta, a former VP of Product at Apollo.io and now the author of the popular newsletter, Product Growth. Aakash shares his journey from being a computer science enthusiast to working at Apollo.io and eventually venturing out on his own. His insights on pricing strategies and the problems facing startups in our current economy are invaluable. Aakash and Ashok also discuss how layoffs in the tech industry have made product jobs harder to get and what you can do in your interview to break through and land your dream job. We also get to learn about his his amazing newsletter, Product Growth and upcoming book, which are geared toward helping product managers and startup founders succeed.
Inside the episode...
• Aakash Gupta’s early interest in computer science and transition to product management. • The growth strategies that propelled Apollo.io’s success. •
The importance of a strong freemium model and viral word-of-mouth growth.
• Insights into the free-to-paid conversion and user activation.
• Aakash’s newsletter and book, aimed at helping product managers and startup founders.
• The evolution of product management roles and navigating career transitions.
• The benefits and challenges of targeting different customer segments (SMB vs. enterprise).
Mentioned in this episode...
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