Electric Guitar PLC (AIM:ELEG) CEO John Regan joined Proactive's Stephen Gunnion with details of operating subsidiary 3radical's new reseller partnership with Sophus3. Sophus3 is known for its expertise in understanding website engagement within the automotive industry, working with major car brands like Ford, Volkswagen, and Hyundai. This partnership aims to enhance both companies' offerings, with Sophus3 reselling 3radical products to their large automotive clients and providing valuable insights and technology.
Regan highlighted that Sophus3 will help Electric Guitar capture valuable customer information both online and in showrooms, which is essential for understanding customer engagement and driving sales. This collaboration also allows Electric Guitar to offer Sophus3’s advanced analytical software to its clients, broadening its product offerings in e-commerce, retail, and financial services.
Regan emphasised the strategic benefits of this partnership, mentioning how it positions Electric Guitar higher in the supply chain, enhancing its role in the decision-making process and boosting revenue growth. The deal, effective immediately, involves an onboarding process to ensure both teams are well-versed in each other's technology, aiming for a seamless integration.
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