Deep Dive: Josh Mordecai from Good and Proper Tea

Our deep dive sessions grant you exclusive access to a unique conversation with an admired brand or lesser-known trailblazer. A chance to go into detail with a customer. So indulge yourself; shut out the noise and focus in on one voice, one brand, one story.   

In this episode: Josh has been at Good and Proper for over 7 years and not only heads up operations but also their sales arm. No mean feat. Time to sit up and pay attention.  You’ve probably had a cup of Good and Proper tea if you’ve been to your local swanky cafe lately. 80% of their business is on-trade or foodservice. Of course, they have aspirations to get into retail, but right now that’s their focus.  

Good & Proper are premium tea specialists, loved & served by the UK’s finest cafes, hotels, restaurants and workspaces, as well as a loyal and fast-growing community of tea drinkers at home. From their careful approach to sourcing to their commitment to sustainability, and of course the quality and flavour in every cup, this female-led team is on a mission to show the world how good tea can be, when it's done right. 

 

What’s discussed? 

• What are the benefits for adopting software early? 
• What USPs give you the best standout? 
• Hack: How to avoid green tea tannins 
• How does product availability give you the edge? 
• Challenges of an outsourced supply chain. 
• How does your supply chain differ from one product to the next? 
• Demand forecasting wins 
• How have you been protecting margins? 
• Does the market recognise your B Corp creds? 
• Reducing your Scope 3 
• Sustainability issues in Darjeeling 
• Top tips for scaling FMCGs