Business
Evan Davis discusses the reasons why some companies have multiple brands. Is it to bamboozle or does it help consumers navigate the wide variety of choices? Can there be too many? When does product proliferation make sense? Evan talks to three guests: a brand consultant, a marketing executive from drinks company Diageo and a representative from Johnson & Johnson about how we can better understand the world of brands.
GUESTS
Robert Jones - Brand consultant at Wolf Olins and a visiting professor at the University of East Anglia
Jana Ignatova - Head of Baby global franchise for EMEA at Johnson & Johnson
Ed Pilkington - European Marketing and Innovation Director at Diageo.
view more
More Episodes
Brexit: What Next?
2016-10-06
1
2016-10-06
1
Theresanomics
2016-09-29
2016-09-29
How to Build an Olympics
2016-07-21
1
2016-07-21
1
Brave or Naive?
2016-07-14
2
2016-07-14
2
The Price of Life
2016-07-07
1
2016-07-07
1
Life after Brexit
2016-06-30
1
2016-06-30
1
How to Negotiate
2016-06-23
4
2016-06-23
4
The Finance of Films
2016-06-16
1
2016-06-16
1
Old Dog, New Tricks
2016-06-09
3
2016-06-09
3
Profit or plunder?
2016-06-02
2016-06-02
EU Referendum
2016-05-26
2016-05-26
Life after a Blockbuster
2016-04-04
1
2016-04-04
1
Lonely at the Top?
2016-03-17
1
2016-03-17
1
Horse Racing
2016-03-10
2016-03-10
Tax Avoidance
2016-03-03
2016-03-03
Now We Are Ten
2016-02-25
2016-02-25
Data Privacy
2016-02-18
1
2016-02-18
1
Customer Service
2016-02-11
1
2016-02-11
1
Renewable Energy
2016-02-04
8
2016-02-04
8
Managing the Boardroom
2016-01-28
2016-01-28
Get this podcast on your
phone, FREE
