301: Will Experience Be Your Difference This Year?
Adam shares expert advice for making customer experience your competitive advantage in 2018.
Customer experience is THE competitive advantageWelcome to 2018! To start off the new year, we’d like you to think about customer experience as your competitive advantage. Because unless you plan to compete on price, providing a customer experience that is both frictionless and memorable is the best way to differentiate your brand this year.
But many brands fall into a trap when trying to differentiate on experience! While they create perks and gimmicks to entice customers, competitors are drilling down into the customer journeys to focus on the moments that matter most to their customers.
What you do to differentiate doesn’t have to make a big splash. In fact, many of the experience initiatives brands make a huge deal out of chalk up to little more than clever marketing campaigns. And while they may generate in influx in sales, things taper off when customers realize these changes are only skin deep.
“When you think about competing on customer experience, don’t just think about your experience as a whole…” -Adam Toporek
So what do you say? Competition is fierce in 2018, and while many companies offer a similar product or service, your customers are looking for their ideal experience. To kick off the new year, Adam is sharing tips and ideas to help you examine your customer journey for critical touchpoints with the potential to create a competitive advantage in your industry. Listen in!
Related Content 360Connext® post, 5 Top CX Trends For Survival in the Age of the Customer Episode 298: Michel Falcon, Incredible Experience Tips Episode 282: Stephen Shapiro, Innovating Customer Experience We're on C-Suite Radio! Check it out for more great podcasts D'oh! Adam mixed up the dates for his post on competing through customer experience. It is scheduled to go live on January 8. We will add the link here once it is posted. Adam apologizes for the miscommunication. Thank you!Sponsor message
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