How To Build Rapport With Your Audience (The Second Step of the Visibility Ladder)
In this episode, we talk about rapport-building content, which comes into play after your audience has been introduced to you and they're at least somewhat familiar with you and your message and the type of value that they can expect to get from your content.
When your audience finds you through discovery content, you can promote your lead magnet or the entry-level offer to them. So then you can move them up your value ladder before introducing them to like your core offer or your high ticket offers, which then ushers them into the next steps of your visibility ladder, which is the rapport building content.
When it comes to rapport-building content, you know you're most likely talking to people who are at least a bit familiar with your content. So then you can address them accordingly. So you don't have to spend too much time reintroducing yourself in your content.
You can pretty much safely assume that they know that already. And if they don't, there's tons of other discovery content that they can find to learn more about you. So rapport building is ultimately what leads to conversion for your business.
So after they've discovered you through this introductory content where you teach or you provide value, they want to get to know you further, which is where your lead magnets, your free things or other free content comes in.
Building rapport with your audience is absolutely crucial for converting them into future clients. Stay tuned to know why and how to make sure that your rapport-building content is up to par.
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