Your Best Lifestyles Health and Wellness Podcast
Health & Fitness
Sherita Carthon Brand Precision Expert. www.carthonconsultingroup.com
Great interview with Sherita Carthon Brand Precision Expert talking points on ... Securing Entertainment Gigs in a Pandemic Economy Force Artists to Embrace Flexibility & Adjustment.
Nearly 62 percent of working artists have become fully unemployed as a result of the COVID-19 pandemic.
Nationally, the collective blow to artists' income in 2020 is expected to surpass $50 billion.
76% of Artists claim new adjustments are leaving them confused, depressed and uncertain about their future in the industry.
1.Pre-Pandemic: Gig Promoters suffering through artists Inconsistency & Dependability ( The Diva Decade )
2. Post Pandemic Fall Out: Gig Promoters ONLY selected artists they can count on...not necessarily because they were "just talented"
3. Industry New Standard: Talent "alone" is not enough to ' Guarantee Gigs"
Facts:
1. The Industry has become a "More for Less "World." Death of the Diva Decade
2. Set up for "The One Knock Opportunity"
3. Shift to the Rabbitour ( Turtle 🐢 Rabbit 🐇) Society.
Artist ranks:
1.(Rabbitour : The Misfit) (Pre-Pandemic: Great Professional Integrity, Consistent, Disciplined (Not Necessarily A Super Talented Artist, but Established) (Automatic Adjuster)
2. (The Bull: The Diva) Super Talented/Divas, Must Be Humbled, Re-Adjusting, Struggle with humility and Professional Integrity
(Manual Adjuster)
3. (The Hamster: The Grinder) No-Premarket Influence, Establishing Consistency, Non Talented/ & Talented, Up-Coming, They have stamina but aren't going anywhere "super fast". Their road is harder. (No System, or Structure)
Solution:
Sherita Carthon: Brand Precision Expert with Carthon Consulting Group. We help artists:
1. Shift their mindset about the "new market gig expectation."
2. Establish or re-establish market credibility
3. Identify and source gigs to help them make more for less
4. Leverage talent and marketplace influence to generate multiple streams of income (Merch, coaching, courses, books, new music, vlogging, artist packages, etc)
Conclusion:
We slow artists unemployed by helping them shift their mindset, re-establishing market credibility, reinforce consistency, and introduce them multiple streams of income. Our work has helped artists level the playing field and create balance in the industry's marketplace crisis.
Media:
Sherita Carthon
Brand Precision Expert
www.carthonconsultingroup.com
Www.Yourbestlifestyles.com
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