Episode 111: Thinking Outside In
You never get a second chance to make a first impression.
Reminder: Your building is not likely your first impression; that's your website.
Your building and property do matter....What do people see?
1. Does it fit your context?
2. Is it clearly marked and visible?
3. Is it clean and cared for?
4. Parking issues?
5. Have you driven in as a first time person?
6. Do people know where to go?
7. Is your property "open" or "closed"