For anyone who still thinks menopause is a forbidden topic, today’s episode breaks right through that barrier. Dr. Alyssa Dweck and Rachel talking facts and welcoming insights from Mike Satow, president and CEO of Bonafide, a data-driven supplement company “on a mission to provide naturally effective solutions to perfectly natural symptoms.” Focused on women’s sexual and reproductive health, the company had a banner year in 2020 with more good things on tap for the year ahead. How Mike went from practicing law to becoming a serial entrepreneur in the health and wellness space makes for an interesting tale.
And, of course, the hosts and their guest touch on all the menopause-related topics that impact such a huge and growing number of women throughout the United States: from the hormonal fluctuations that “affect every cell in our body,” as Alyssa says, to the very real fears and concerns many women harbor about the use of hormone replacement therapy. Mike explains how Bonafide has developed its unique formulations as well as the data the company provides the doctors with whom they partner to reach sufferers seeking relief. His business model is working, with more than 8,000 physicians actively recommending Bonafide products to patients and more than $30 million in sales in 2020.
The episode wraps with a Hot Flash you won’t want to miss related to the huge incidence of sexual dysfunction among women in this country before, and especially after, the onset of menopause.
If you’ve missed previous episodes of the Busine$$ of the V podcast, they are available at: https://businessofthev.com
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