This episode is all about the 5 Biggest Marketing Trends I foresee in 2022!! Many are things I have been talking about for years but they will only begin to expand & grow to businesses everywhere this year!!
GET READY, we're making 2022 the best year yet.
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Brief Outline:
Let's chat about what I believe the Marketing Trends of 2022 will be. I LOVE reading these & seeing what other people expect that I wanted to do one too!!
1. Video is NOT going anywhere!!
I know people don't loveeee doing video for their businesses but it is SO powerful.
If a picture is worth a thousand words, a video is worth a million!!
If you are not utilizing video in your marketing 2022, you are BEHIND - I'm sorry, I had to say it.
2. Heart-Centered, Community Based Marketing
People are wanting community & connection more than every before.
Facebook Groups, Challenges, Close Friends lists - I see social media platforms & businesses utilizing community as much as possible in 2022!
This will also increase customer retention by SO much!!
3. More Personal Branding with Business Branding
People want to connect with people!! Personal Branding will continue to integrate with Professional Branding!!
It doesn't make it awkward, it makes it relatable & connection driven!
4. Influencer Marketing will Continue to Grow
Influencer marketing has surpassed print marketing in marketing spend each year.
It is not going ANYWHERE! It will just continue to expand as the years go on!
5. Handmade Business will Expand into Non-Handmade too!
Many people started a passion driven handmade business in 2020 and 2021... They love it & built it.
Now they are seeing that it is hard to scale...
So I foresee, these small, handmade business expanding in to more wholesale products and becoming more of an online store that sells their handmade products too!!
What do you think you are going to expand with in 2022 for marketing?
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