The Perfectly Imperfect Journey
Society & Culture
Whether reflecting on her first mentors, encouraging her children to create strong friendship groups or starting an entire movement to support women in Creative Leadership roles, Kat Gordon lives her belief that we all need to surround ourselves with people who will help us celebrate when things are going well and be there for us when life inevitably gets tough. She calls this group her scaffolding. Kat is herself a tremendous role model for others. She started the 3% Movement, which led to an increase in female Creative Directors from 3% to almost 30%. And she’s now “walking her talk” by shifting her focus with the support of the amazing team she has assembled. Kat told us “when something gets heavy, you put it down,” Her mission remains the same, but she is streamlining the focus of her organization and is putting down the pieces that got heavy due to the pandemic. Please listen in to hear Kat’s perfectly imperfect journey.
Bio
Kat Gordon
Founder/CEO
The 3% Movement
Kat Gordon has been called the “triple threat” of an entrepreneur, ad woman + marketing to women expert and was named one of "30 Most Creative Women in Advertising" by BusinessInsider in 2016, "Visionary of the Year" from Advertising Age in 2018, and one of “Forty Over 40” women disrupting the world in 2014. She is the visionary behind The 3% Movement. Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Movement has grown exponentially since its 2012 launch: hosting events in 17 cities globally, and offering consulting and certification programs that amplify creative cultures. Today, female creative directors have gone from 3% to 29%.
Kat serves on the Board of The Representation Project and as an advisor to 600 & Rising, WPP and Empower Work. She is passionate about elevating the contributions of women and people of color, especially as they relate to innovation. She currently serves as "Creative Entrepreneur in Residence" at Eleven, working to rethink the creative process, workflow and client engagement to build internal cultures and external messaging that embrace everyone.
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