Co-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", an Emmy nominated celebrity interview YouTube show with a viewing of over 100 million people. You're going to love this SPICY episode, so let's get into it! 🔊
Timestamp:
[0:47 - 8:30] Starting as a restauranteur
[8:31 - 12:00] How running a restaurant helped Diana succeed in CPG
[12:05 - 15:20] Why building a commercial space was the right move
[15:37 - 21:48] How Diana’s hot sauce became famous on the show "Hot Ones"
[21:55 - 27:43] From part-time to going ALL in
[27:48 - 29:17] How the Growth Course motivated Diana to market her biz
[30:07 - 33:29] How Cantina Royal used the Growth Course to cut their marketing spend in half without a decrease in sales
[33:42 - 36:05] Closing remarks
📩 Learn more and Join there mailing list -
Check out their bold inventive sauces: https://cantinaroyalhotsauce.com/
Instagram: https://www.instagram.com/cantinaroyalhotsauce/
Facebook: https://www.facebook.com/cantinaroyalhotsauce
👉🏼 Stay in touch:
Join UMAI’s Facebook Group CORE 3: https://www.facebook.com/groups/core3inspiration/
Create your
podcast in
minutes
It is Free