The more people we meet on this podcast, the more unmet needs in the field of women’s health emerge, and the number appears to be infinite. Vaginal dryness and painful sex have been prominent topics for some time, but we are now approaching these issues from a new angle.
These issues, in particular, can be very common and very debilitating for women who have survived breast cancer and have been thrown into instantaneous menopause with sudden vaginal dryness. Recognizing how concerning this was, our guest decided to change the paradigm for treating vaginal dryness by providing a medical device solution to a problem that has previously only been served by pharmaceuticals.
Holly Rockweiler is the co-founder and CEO of Madorra, a company that aims to improve the quality of life for postmenopausal women and breast cancer survivors by giving them the power to choose the non-hormonal treatment option they want to treat vaginal atrophy. Holly’s education and training were primarily in biomedical engineering, so she decided to apply that knowledge to create a device that will hopefully solve the problem that so many women face as they enter premature menopause. If you want to hear the story of this women’s health maverick, take a listen and enjoy!
You can subscribe or listen to previous episodes of the Busine$$ of the V podcast by clicking here.
TOPICS COVERED:
QUOTES:
“Breast cancer survivors had this problem with vaginal dryness and were feeling really frustrated because they felt like the healthcare system was kind of leaving them behind.” (Holly)
“We found that there were so many other women who didn’t have a cancer history, but felt uncomfortable using hormones for a variety of reasons, and they too felt like they were being left behind.” (Holly)
“I consider Alyssa a global menopause whisperer.” (Rachel)
“We found that patients were feeling ill-equipped to actually make the decision themselves and were wanting to rely on their healthcare provider.” (Holly)
“I think that the comfort level around speaking about vaginal dryness, using the word vagina and talking about painful sex is much more acceptable than it once was. The conversation around this has just grown so much and that’s part of the success.” (Dr. Dweck)
“We did a bunch of research and determined that one of the key aspects to vaginal lubrication is actually vaginal blood flow.” (Holly)
“We’ve started to see through our clinical work that over time not only are we increasing lubrication, but it is also leading to improvements in the tissue health itself.” (Holly)
“Our goal with this commitment to clinical evidence is to develop reimbursement so that the product can be paid for by insurance.” (Holly)
“What I think is your superpower is no matter what is going on in your professional and personal life, at least on the surface, you look unflappable.” (Rachel)
FURTHER RESOURCES:
Madorra www.madorra.com
Holly @LinkedIn
LINKS FOR BUSINE$$ OF THE V:
Website: www.businessofthev.com
Twitter : @businessofthev
Instagram : @businessofthev
Subscribe to our Youtube channel : Business of the V - YouTube
Dr. Alyssa Dweck: https://drdweck.com
Rachel Braun Scherl: Home - Rachel Braun Scherl
Create your
podcast in
minutes
It is Free