Jennifer Matthews is VP, Brand Strategy at FanDuel, America’s largest sports betting and daily fantasy sports brand.
Since online sports betting was legalized in the U.S in 2018, FanDuel has rapidly become America’s leading betting company and acquired over 17 million customers and counting.
But what have been the secrets to FanDuel’s success when it comes to converting sports fans? How does it continue to acquire and engage sports audiences at such scale? And how have league and team sponsorships supercharged the brand’s incredible growth?
In episode five of The Fan Engagement Podcast, you’ll learn:
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