Jordan Cooper & Jon Alba discuss the title shot "cash-in" stipulation popularized with the WWE Money In The Bank ladder match, how the winner is framed in the narrative, the ways tension can be built by the contract holder, the storytelling dynamic differences between cash-ins by babyfaces versus heels, and how it can be utilized as a vehicle for character turns.
Jon Alba's Patreon & Discord: https://www.patreon.com/WrestlingAccordingToAlba
Jon Alba on Twitter: https://twitter.com/jonalba
Jordan Cooper on Twitter: https://twitter.com/blenderhd
YouTube: https://www.youtube.com/@TheoryofProWrestling
iTunes: https://podcasts.apple.com/us/podcast/theory-of-pro-wrestling/id1692460190
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