Future of IP Protection Podcast
Business
Kawaii Lighting’s Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products
In this episode, Branddy speaks to Lan Bui, Founder of Kawaii Lighting, LLC, which makes professional gear for content creators. They talk about how Kawaii Lighting was created, how it gained traction being used by influencers, and Lan's experience of being on Shark Tank. They also discuss what types of counterfeits or scams have popped up since, how Kawaii Lighting combats those counterfeits, and why Lan believes that having a great product and great customer service will leave cheap knock-offs by the wayside.
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