In today's episode of Behind the Category, we speak with Kris Rudeegraap, CEO and Co-Founder of Sendoso, the leading sending management platform that's raised over $150 Million in funding, about why it’s time for a better way of corporate gifting, and what ROI on each ‘send’ could mean for your company. With curated, customizable gifts for every occasion, comprehensive customer support and global logistical support, Sendoso makes every gift really count, more than just the thought.
We also speak about Kris’ background for over a decade in software sales and his personal experience with the pain point of email oversaturation, the trials and challenges of building a new market category to differentiate yourself from the competition, the role of AI in delivering the perfect gift, and why keeping in contact with customers will keep your strategy flexible regardless of how circumstances change.
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