Show me the Data!

Welcome to the show!

Today I'm talking about quantifiable evidence and responsibility.  My most recent research study made something clear that I already suspected.  Buyer trust is shot.  It's gone.

The primary reason for this is because everyone became an expert overnight but they couldn't deliver results.  Buyers have been burned.

Today I'm talking about how important it is as consumers to ask to see the data, to stop seeking a silver bullet and to ask better questions.

As service providers to be able to explain, not justify, quantify and deliver whatever is they are selling.

Maybe you aren't expert yet and that's okay, but you are doing the work to become one, that's what matters.

 

Are you interested in a 20 minute speaking audit?  Send an email to tracy@captivatetheroom.com