Industrial Marketing for Manufacturers Built Right - Terri Hoffman riffs on NCAA athletics, accountability, strategy, and even UTVs and wine - all on Industrial Growth Institute Episode 7
Summary
In Episode 7 of the Industrial Growth Institute Podcast, Terri Hoffman, founder and CEO of Marketing Refresh, joins Ed Marsh to discuss industrial marketing for manufacturers.
Terri simplifies industrial marketing by focusing on making it easy for clients' target buyers to find and engage with them online. She brings 30 years of marketing experience, including working in-house, as a consultant, and now on the agency side. Terri's background as a former NCAA athlete and her engineering mindset contribute to her unique perspective on marketing. She emphasizes the importance of accountability and doing what you say you're going to do in business.
Terry's agency, Marketing Refresh, specializes in helping B2B industrial brands generate leads and navigate the digital landscape. The conversation explores:
Terri & Ed dive deep into the importance of digital marketing for industrial manufacturers including:
Takeaways
Check out Terri's website
LinkedIn: Terri Hoffman and Ed Marsh
Twitter: Ed Marsh
Instagram: Ed Marsh
YouTube: @MarketingRefresh & @EdMarsh
Show Transcript
00:00 Simplifying Industrial Marketing
04:18 The Power of Accountability
05:30 The Unique Perspective of an NCAA Athlete and Engineer
09:07 The Changing Expectations of B2B Buyers
13:16 The Value of Qualitative Research
32:03 The Evolving Roles of Marketing and Sales in the Industrial Space
35:38 The Significance of #Branding in the Industrial Manufacturing Sector
46:35 Budget Allocation for Marketing in the Middle Market Industrial Manufacturing Sector
58:02 Shifting the Resource Pool between #SalesAndMarketing
59:09 The Possibilities of #Ecommerce Platforms
01:01:16 Differentiating #MarketingStrategy and Tactics
01:02:05 Prioritizing the Right Marketing Initiatives
01:03:06 The Importance of Strategy in Marketing
01:14:42 Focusing on Business Outcomes Rather Than Product Specs
01:19:02 Automating #SalesProcesses for Efficiency
01:24:29 Closing the Knowledge Gap and Embracing
#DigitalMarketing #InboundMarketingAgency #ManufacturingMarketing #IndustrialMarketing #B2BSales #IndustrialGrowthInstitute #IndustrialMarketingForManufacturers #MarketingRefresh #OverallRevenueEffectiveness #TerriHoffman
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