Lisa Thompson Unveils Secrets of Strategic Pricing - Industrial Growth Institute Podcast Episode # 15 with Ed Marsh
Summary
In this conversation, Ed Marsh interviews Lisa Spadafora Thompson, a globally known expert in pricing and portfolio growth for B2B companies.
They discuss strategic pricing, product management, and the challenges faced by industrial manufacturing companies.
Lisa shares insights on:
The conversation delves into the intricacies of strategic pricing, exploring the multifaceted nature of pricing models and their impact on business success.
Lisa shares insights on customer-driven pricing, cost considerations, competitive advantage, and the broader macroeconomic environment. She also discusses the intersection of board governance and management, as well as her involvement in nonprofit work and her outlook on the future of business.
Takeaways
Takeaway Quotes from Lisa Spadafora Thompson
"When you're doing it strategically, this is pricing."
"When you're sitting in front of the customer, that is the moment of truth. And everything you've done in the business, not just marketing, everything you've done as it relates to the products you've developed, the costs that you incur to bring them to market, the way you've priced, everything comes to roost when you are sitting in front of that customer."
Check out Lisa's website
LinkedIn: Lisa Thompson and Ed Marsh
Twitter: Ed Marsh
Instagram: Ed Marsh
YouTube: @EdMarsh
Show Transcript
Chapters
00:00 The Art of Strategic Pricing: Maximizing Value and Profitability
17:40 Challenges and Solutions in Industrial Manufacturing Pricing
44:29 Unraveling the Complexity of Strategic Pricing
53:26 Navigating the Intersection of Board Governance and Management
01:08:09 Empowering Youth and Fostering Education
01:19:47 Redefining Capitalism: The Future of Business
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