In this episode Matt Nettleton interviews Brian Schroeder, founder of Preventia. Brian shares his journey of starting a business focused on preventive care and wellness. He discusses the limitations of traditional healthcare models and the need for a proactive approach to health. Brian emphasizes the importance of building relationships and focusing on habit, behavior, and mental well-being. He also talks about the challenges of starting a business, including the need for lean spending, hiring the right people, and creating a strong company culture. Brian's advice for new business owners is to embrace the challenges and make the leap, as the magic often lies in the things we avoid.