Episode 3, Season 1| Concept Testing, Piloting, and the Missteps of AI in the Fast Food Industry

Untangled: The Usability Sciences Podcast Season 1, Episode 3

In the third episode of Untangled: The Usability Sciences Podcast, hosts Peter and Guillory talk about concept testing and piloting, including how McDonald’s failed AI drive-thru experiment is actually an example of testing working like it should. They also discuss how, despite some severe consequences, companies using dark patterns in their product design are making that choice intentionally, and how better messaging could negate frustrations from food delivery app users when things out of the app developers control—like increased food costs—cause an overall increase in prices.

Have a topic you’d like to see discussed? Leave a comment below and we’ll consider it for future episodes. 

"Untangled: The Usability Sciences Podcast" is hosted by Peter Welpton and Adrienne Guillory and brought to you by Usability Sciences Corporation, a user research firm based in Dallas, Texas. The Usability Science Podcast brings you insightful discussions on cutting-edge topics in user experience every month.

To learn more about Usability Sciences or to talk to someone on the team, visit https://usabilitysciences.com/.