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Music:Music Commentary

How MTV and YouTube changed culture forever

2024-09-07

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The power of music videos was fully harnessed when MTV debuted in 1981, opening the world to new genres in popular music while diminishing the influence of record labels and the old guard performers.

Over the years, the public became less enamored by music videos and MTV switched focus to alternate programming. But eventually YouTube brought new power to music videos and gave consumers the opportunity to watch anything they wanted to see whenever they wanted to see it ... for free.

In this episode, Chuck and Wayne break down how videos revolutionized popular music and who were the winners and losers. They also talk about how Gen Z, millennials, Gen X and Baby Boomers all grew up in different eras of pop culture largely because of the ebb and flow of music videos.